Should CEOs be actively involved in big business today?

LUÍS MORRAL: "ALEA JACTA EST"

UK, September 10, 2017.- In the face of major events in major cities and western countries, citizens are seeking arguments. Public authorities, experts, politicians, and ultimately, people to rely on. Within these groups, business leaders are a voice to take into account, because they are involved only in the big issues of today. CEOs can influence opinion trends and must analyze their role. I have had the opportunity to read the following analysis on CEO activism written by Sebastian Reiche at IESE Business School:

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